Minimalist pink and blue. Pastel colours for a new 3D view of the world - DesignOnWeb


Umberto Daina proposes its minimalist world through the use of two pastel colours, pink and blue, an invitation to see the world through another, sweeter perspective. Its objects seem to hover in the air and its skulls have a gentle soul
It is a minimalist universe that Umberto Daina imagines, made of pastel colours in which pink skulls, hairy figures and flying sprays exhibit a more beautiful world

What it represents are real objects, in unreal scenarios, made even more unreal by the use of pink, a colour that by nature suggests tenderness. Thus, each setting represents a dreamlike landscape in which to focus and perhaps become absorbed

The outcome of its representations is its multifaceted formation, graphic designer, architect, designer, director, animator. Each object is always placed at an exact point, evaluating its shadows and proportions, as in a theatre scene or in an indoor photo shoot
