Iheartblob

iheartblob is an award winning architectural design studio and research collective formed by Aleksandra Belitskaja, Ben James and Shaun McCallum, currently based in Vienna. The studio has a strong focus on the Architectural Object, yet, draws on core tenets from an array of philosophical and theoretical principles whilst exploring new models of architectural thinking and constructing. The work is meant to both enchant and reflect on the crisis of thought which runs through architecture today by investigating new and established ideas as though they were materials, engaging seriously with hard hitting agendas, whilst remaining at a distance from full immersion.

Each project revels in expanding new visual languages of architecture where projects are rarely seen in traditional plan and section but are rather expressed through mixed reality objects, real-time renderings as well as custom designed architectural software in an attempt to reflect their Lagrangian derivations. Through the exploration of these mediums, the work always enables new discussion surrounding our current cultural, practical and theoretical framework in which architecture resides. The studio has developed numerous provocative proposals for international competitions as well as having worked exhibited across the globe including Storefront for Art and Architecture, New York and A+D Museum in Los Angeles.