The virtual space Rhubarb & Custard is designed for the Vienna Design Week 2020 by young visionary artists
The name of the work by iheartblob is as colorful and playful as the space itself that virtually composes it: Rhubarb & Custard is a loop path with vibrant tones. Here, one can find diversity, experimentation, and freedom that, according to the artists, is lacking in "flesh and bone" architecture in this historical period
The Rhubarb & Custard multi-platform virtual space is an "Olympic Theater" where one can immerse in different cinematic experiences simultaneously. Multiple narratives are composed of shapes and plots, depending on movement and position in space
The work of Aleksandra Belitskaja, co-founder along with Shaun McCallum and Benjamin James of iheartblob, is known for its ability to expand the boundaries of perception of normality, in a continuous experiment through technology and aesthetics. iheartblob is a design studio for mixed reality
