Every project reflects her ability to adapt her style to different media and contexts, always maintaining a strong visual identity. The great talent of Amalia Mora lies in translating stories into powerful and engaging images, allowing her to collaborate with numerous authors and publishing houses, contributing to creating illustrated books that captivate readers of all ages. In addition to publishing, Amalia Mora also works as a graphic designer, bringing her distinctive style to advertising campaigns, packaging, and brand identity. Her works have been recognized by American Illustration, the 3x3 Illustration Show, the Association of Illustrators, Communication Arts, and the Association of Illustrators of the United Kingdom. I asked her a few questions to get to know her and her work better.
Amalia Mora: the narrative talent through lines and colors
Amalia Mora is an illustrator, graphic designer, and visual artist. Her work is characterized by a bold use of colors, fluid lines, and extraordinary attention to detail. Her illustrations often combine fantastical elements with everyday life scenes, creating worlds that are both ordinary and magical. She prefers using black ink, white ink, and pencil for her works, but she also skillfully employs acrylics, tempera, and digital graphic programs.
#1 answers
Hello Amalia, when and how did your artistic journey begin?
On a professional level, I would say it started when I began working, so in 2005. I never told myself, "today I will be an artist," it was a natural and somewhat unconscious path because my approach to work has always been very personal, both as an illustrator and as a graphic designer. The need to express myself has always been very strong, even since I was a child.
Lastly, I would like to quote Tullio Pericoli: "I see a method emerging, the method of my hand, of which I knew nothing. I didn't even suspect its existence. Then I realize that the hand does not act on pure instinct, that the random, pure gesture does not exist. That in the hand there is wisdom, and together, sometimes, the weight of wisdom."
(Tullio Pericoli, Thoughts of the hand from a conversation with Domenico Rosa published by Adelphiedizioni)
#2 answers
Three essential artists for the formation of your imagination.
Renè Gruau, born in 1909 in Italy but adopted in France where he collaborated with the greatest fashion houses including Givenchy, Balenciaga, Cristian Dior. He later worked in America for Arpers Bazar and Vogue. Illustrator, painter, designer, and set designer. For me, his use of line is essential. The line, as he himself said, is the basis of all arts.
Paul Rand (1914 NY) along with Max Uber (1919 Switzerland) are both very important to me, their sense of composition is a great source of inspiration. Every time I get lost in my work, even as a graphic designer, I go back to observing them and it feels like coming home.
There are many others, but tonight I'm thinking of these three.
#3 answers
What do you think are the main pitfalls of artificial intelligence and how do you think they can influence the future of creativity?
Honestly, I have never tried using ChatGPT or any platform that generates images by freely drawing information from the web. I would like to try it when I have time. I can say that by listening to some speeches and reading some articles online, I believe it is important to have a constructive approach, meaning a sensible approach rather than just chasing novelty. I have seen some horrible advertising campaigns generated by AI. The point could be to remain human, where by human I mean a person capable of thinking independently and mastering AI, not the other way around.
Gallery
