Salone del Mobile.Milano: open ecosystem between evolution and innovation

The transformative context of the Salone del Mobile.Milano

The Salone del Mobile.Milano is transforming in its 62nd edition, going beyond a mere trade fair event to become an inclusive fabric and a value-driven context. From 16 to 21 April at Fiera Milano Rho, the event will bring back the excellence of design on an international stage with a new out of the box approach. This challenge has required a bold vision and a series of innovations aimed at enhancing the trade fair experience and promoting ecological transition.

Key Innovations and Collaborations

Among the novelties, stand out the relaunch of EuroCucina and the International Bathroom Exhibition, optimized thanks to the contribution of neuroscience and the human-at-the-center approach. Furthermore, a strategic redistribution of the pavilions aims to enhance the visitor experience, while a multidisciplinary cultural proposal enriches the event. Collaboration with the Department and the School of Design of the Polytechnic University of Milan deepens the Exhibition as an ecosystem, analyzing its socio-economic impact.

Celebration and Innovation at 360°

The 25th edition of SaloneSatellite will be celebrated with a unique exhibition at Triennale, reflecting on the evolution of the event and the role of young talents in design. Iconic installations such as Interiors by David Lynch and Under the Surface will offer immersive experiences and reflections on the future of design and bathroom furnishings.

Dialogue and Experimentation

The Salone del Mobile.Milano will host a rich program of dialogues and round tables, featuring prominent personalities like Francis Kéré and Jeanne Gang. Crucial themes such as artificial intelligence and innovation in the hospitality sector will be addressed.

Sustainability and Digital Innovation

The event renews its commitment to sustainability, adopting responsible practices and expanding initiatives to reduce environmental impact. The communication campaign, supported by artificial intelligence, conveys the evolutionary essence of the Salon, engaging the global design community.

Engaging Experience and Sustainable Future

The 2024 edition of the Salone del Mobile.Milano presents itself as an exceptional experience, capable of connecting and inspiring. Through innovations, collaborations, and a strong focus on sustainability, the event confirms itself as the reference point in the world of design, promoting inclusive and responsible future visions.