A new Delvaux boutique in the Dubai Mall. The iconic leather goods land in the Middle East with an unprecedented aesthetic of elegance - DesignOnWeb
The iconic Belgian brand opens its first Delvaux boutique in the Dubai Mall, the largest mall in the world. The concept by Vudafieri-Saverino Partners showcases an aesthetic experience that chronicles all the tradition and originality of a fashion house that invented the concept of the modern handbag
The design of the Delvaux boutique in the Dubai Mall, entrusted to the Milan-based studio Vudafieri-Saverino Partners, which has signed the worldwide concept of Delvaux stores since 2012, uses the language of interior decoration to tell the story of the brand with a narrative capacity that interprets the tradition and at the same time the contemporary creativity of the brand with an ever-changing language. Each Delvaux boutique around the world corresponds to a unique design, in which the Delvaux universe brings to life a personal and intimate dialogue between the Maison's creations and stunning works of decorative art of museum quality
In Dubai, the challenge was to represent the brand's nearly two centuries of activity and its nature as an icon of high craftsmanship. On the Dubai Mall's Fashion Avenue, the Delvaux boutique space opens with a storefront with clean lines in shades of optical white profiled in black: a treasure chest that opens onto a large fabric-covered portal that from the outset restores the brand's sophistication, sophisticated taste, and attention to detail
The lobby features curved wall units that represent a contemporary version of traditional Flemish furnishings, combining intimacy and comfort with functionality. This hallway overlooks a grand portal adorned with a selection of antique leather-cutting tools sourced directly from the Delvaux atelier in Brussels. Framed by a majestic marble cornice, a small bar with a custom-designed counter evokes the convivial atmosphere of European cafés. Here, the lounge area houses armchairs with poufs Angolo by Tato, a re-edition of a great design classic signed by Corrado Corradi Dell'Acqua in 1963
A fabric-covered vestibule in muted burgundy tones with pale gold niches leads to the VIC (Very Important Customer) lounge, decorated with custom-made wallpaper inspired by De Stijl style and Piet Mondrian design in sophisticated pale gold metallic shades on a silver background: an invitation for customers, who are actually guests, to discover the collections in the comfort of a reserved and dedicated space. The floors are in Point de Hongrie natural oak parquet, and the walls have been treated in Marmorino.
Prominent in the space are the Inge sofa by Marta Sala Édition and two Little Big Chairs by Norr11
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