In need of a physical space in which to sell their products, Glam Seamless, a well-established online company, decided to rely on the Sergio Mannino studio to create its own salon in the heart of Soho, characterized by white and pink colours
Bridging the digital and physical
Completed in March 2018, the project was conceived because of the Glam Seamless online company's need for a physical space where customers can check the products of their orders or buy directly, particularly with regard to hair and extensions. The company relies on the Sergio Mannino studio to create its own shop in the heart of Soho, characterized by white and pink colours: a design inspired by the same product, which is both feminine and dreamy
Pink and white fusion
The interior space characterized by transparent surfaces and pink surfaces is distinguished by several design elements capable of giving shape to the online brand. The space is dominated by elegant curtains, which divide the sales area of the salon to the more private one, which fades from pale pink to white. In addition to echoing the colours of the brand itself and the delicacy and softness of the product on sale as well as the hair, with its shape, contrasting with the clean and modern lines of the display in an elegant way. The pendant lamp was designed by the studio specifically for this purpose and the pink decals are handmade
Balancing femininity and sophistication
Although the use of pink is challenging, considering the risk of making the environment overly childish, the project succeeded perfectly, thanks to the harmony created between the light wood floor, the shapes of the light, the glass that is well used in various parts of the store. A space of great femininity which is both strong and soft
Elevated customer experience and brand immersion
This Soho boutique not only showcases Glam Seamless's products but also offers an immersive experience for customers, blending feminine chic decor with functionality. Visitors are enveloped in the brand's pink and white aesthetic, enhancing their connection to the products and the company's identity.
