The Poka Lola social club is a cocktail bar at The Maven Hotel in Denver. In a special mix of vintage and contemporary, the brand design stands out for witty charm and style
A renewed idea of the everyday cocktail bar comes from the brand design project by the Crème studio for the Poka Lola social club. The team of creatives bases its approach on the idea that every project, from the scale of the object to that of architecture and graphics, requires the same spirit of problem solving. They design the brand elements of Poka Lola, drawing inspiration from the client and using a holistic approach
From the menu, to the coasters, to the business cards, every detail reflects the desired brand image: a mix of vintage, with old beer advertisements and a nod to early 1900s American soda fountain culture, along with elements of the contemporary world such as reviews crafted in sarcastic and humorous tones
The predominant tone of the branding is red, alternated with blue and white. The business card holders are decorated with holes and cutouts reminiscent of the bubbles in sparkling cocktails. The decorative glass above the bar inspires the menu graphics. The images enclosed in the coasters, typically vintage, paired with printed phrases like "I put the wrong address in the GPS and drove an hour in the opposite direction. It's Poka Lola's fault. Now I really need a drink" create a captivating sense of paradox that endears to the style
