When taste takes space: the food retail according to OH MY CRUNCH!

A retail store that redefines food retail through innovative materials, spatial storytelling, and brand aesthetics. OH MY CRUNCH! is much more than a venue: it is an immersive experience.

A multisensory experience that tells the brand's story

The first OH MY CRUNCH! store, designed by Vanda Designers in collaboration with Antonio Pisanò Consorzio Stabile Caire, presents itself as a manifesto of experiential interior design for the world of food retail. The goal is not just to create a restaurant, but to shape a strong, recognizable, and multisensory brand identity. The design goes beyond decoration, becoming a narrative vehicle capable of translating the essence of a gourmet sandwich designed to amaze into space. An evocative and direct place, where every element tells the promise of a unique experience.

A concept born from a bite and an explosion of flavor

The project comes to life from a simple gesture: tasting the sandwich. The crunchiness, or crunch, becomes the narrative engine of the entire space, transforming into an architectural language. The space is divided into two souls: a geometric and essential entrance and a vibrant and scenographic operational area, dominated by innovative materials such as pink polycarbonate. The counter, the visual and symbolic heart of the space, becomes a landmark that refracts light, combining design and functionality. This approach places it among the most interesting interior design projects for the food sector.

Spatial narration and visual coherence

The concept of restaurant design is based on an experiential journey that guides the customer through a progressive voyage: from the calmness of the entrance to the energy of the bar and kitchen area. The narrative unfolds through vibrant materials, visual contrasts, and bright colors, among which stands out salmon pink, chosen to evoke real ingredients and the concept of crispiness itself. Every detail, from the arrangement of furnishings to product management, contributes to a coherent and immersive narrative that sets new standards for architecture projects in the food sector.

Sustainability and technology for responsible retail

At OH MY CRUNCH! sustainability is not an option but a guiding principle. The use of recyclable and innovative materials, combined with high-efficiency energy systems and smart lighting, ensures a responsible and replicable project. Discreet yet functional technology enhances the user experience through digital menus and self-service kiosks. The result is a space that combines aesthetics, efficiency, and sustainability, offering a replicable model for contemporary food retail.

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PEOPLE

Vanda Designers

Via Roma 156, 29121, Piacenza - Italy