Umberto Daina

Via Panciatichi, 16 50141 Firenze FI Italia

Umberto Daina is a 3D illustrator and multidisciplinary artist.
Born in Palermo in 1979 and lives and works in Florence since 2002.
He attended the Faculty of Architecture where he collaborated with his professors creating video documentaries on urban planning and urban sociology.
In 2011 he became 3D Animation teacher at the Italian Academy of Florence.
Inspired by the memory of Sicilan sunrise, Umberto Daina in 2015 created the Rosa & Blue series, through which was born the collaboration with PANTONE Color Institute as Cover Artist.

Over the years he has collaborated with various international brands such as Opera Software, Absolut Vodka, Jetty, Ferragamo, Ermanno Scervino, Saxoprint, CgTrader, BurgerKing and others.

PROJECTS

Graphics and psychedelic backgrounds. Suspended objects, like paintings in a visionary world

Broken Project is one of the many works proposed by Grafico Umberto Dana that mixes bright colours and pastel shades with monochrome backgrounds. The result are graphic paintings that, thanks to the meticulous interplay of shadows and the use of tones, seem to come to life.

Minimalist pink and blue. Pastel colours for a new 3D view of the world

Umberto Daina proposes its minimalist world through the use of two pastel colours, pink and blue, an invitation to see the world through another, sweeter perspective. Its objects seem to hover in the air and its skulls have a gentle soul