Light, matter, identity: the new boutique Safira Milano

An interior design that is a narrative of senses and cultures intertwining: the boutique Safira Milano that embodies the dual Italo-Moroccan essence of designer Halima Hadir. The Arabic word Safira means ambassador, as is the brand contained in this new space, a connection between cultures and aesthetic languages. The space itself is also an ambassador, becoming emblematic of its content

Four elements that paint atmospheres and traditions

Conceived by the Flaviano Capriotti Architects studio and completed in 2025, the Safira Milano flagship store is one of the latest interior design projects by the firm. Nestled in a corner of the prestigious Corso Venezia, the boutique tells the story of the products and brand identity through elements that paint atmospheres and traditions: color, wood, earth, and light. The latter, carefully designed to enhance the material, transports you under the warm African sky

Deep yellow, solid elm wood, and rice husk plaster

The deep yellow, reminiscent of the Mediterranean sun, is the identity of Safira Milano and adorns its walls and fabrics. The solid elm wood of the floor and the profiles outlining the wall graphics is the link between the artisanal traditions of the two countries: Italy, where Halima Hadir has chosen to live, and Morocco, where her roots lie. The raw earth of Moroccan architecture is depicted by the rough imperfection of the walls treated with rice husk plaster from Ricehouse, a product that transforms waste into a new resource and reduces pollution within the space

An arch rediscovered, a bridge between traditions and historical moments

A symbol of uniting cultures and spaces is also the reopening of the nineteenth-century arch that was hidden within the partitions between the environments that make up the store. Freed from overlays and restored, the large arch acts as a visual magnet of the project, constantly reminding of the bridges that unite: territories but also past and present. Completing the sensory experience offered by Safira Milano is the design of the display elements: backlit niches, custom shelving, and bronzed stainless steel tubes for hanging racks

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Flaviano Capriotti Architetti

Via Orti, 5 - 20122 Milano, Italy