Montelliana Winery, a new landmark in the production landscape

An intervention of architectural and identity regeneration redefines the image of the historic wine cooperative of the Colli Asolani, transforming a production area lacking in quality into a recognizable place, capable of interacting with the territory and telling, through architecture, the evolution of a deeply rooted enterprise in the Venetian landscape.

An architecture that recomposes the industrial context

The new office center of Cantina Montelliana and the Colli Asolani, designed by studio michielizanatta, is located along the road axis that connects Montebelluna to Conegliano, in a fragmented and lacking a clear identity productive context. The intervention does not only respond to functional needs but also plays an urban role, redesigning with measure and elegance the industrial front and giving back a coherent and contemporary image to the cooperative, now a protagonist of a production that exceeds 16 million bottles of Prosecco per year.

Directional and representative spaces for a growing company

Spread over an area of approximately 10,000 square meters, the complex is designed to support the company's growth and accommodate various functions: offices, boardroom, tasting area, and a terrace for events and representation moments. The main building, with a rectangular plan and articulated on three above-ground levels, organizes the spaces in a rational and flexible way, ensuring comfort, brightness, and a constant visual connection with the outside, qualities that are essential in today's architecture projects dedicated to work environments and corporate representation.

Textured facade and vertical rhythm

The identity of the building is strongly expressed in the facade, constructed through the alternation of precast concrete, perforated sheet metal, and wood. All materials are united by a pattern of dense vertical grooves that introduce a constant and refined rhythm, in dialogue with the overall horizontality of the composition. The orange-colored curtains, visible from the outside, add a vibrant chromatic note and transform light into a true architectural element, capable of animating the facade and varying the perception of the building throughout the day.

Dialogue between new and existing

On the south side, a bright red partition marks the main entrance and guides the visitor towards the staircase that connects the different levels. The same color is picked up at the back, where it characterizes the existing building intended for wine storage, now related to the new volume through an intermediate space of visual and functional connection. This logic of recomposition also extends to the shop and warehouse, unified by a metal counter facade that serves as a frame and an organizing element for the entire production area.

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