Headquarters Logica TRE Proedil, the new facade between Gres and Sky

The architectural redevelopment intervention of the Proedil and Logica TRE headquarters in Capolona (AR) transforms a production building into a dialogue with the landscape of Casentino. A project that works on the ground connection and the lightness of the facade, redefining the company's identity through material and light.

A new look for Tuscan construction

Located in an artisanal and industrial area at the foot of the Casentino valley, the building housing Proedil and Logica TRE, companies active in the construction and structural consolidation sector, underwent a requalification of the entrance and facade. The project, carried out by the architectural firm Storm Studio Architecture, sensitively addressed the theme of ground attachment and relationship with the context, giving a coherent and contemporary image to a productive volume.

A material and continuous plinth

The new plinth, made of porcelain stoneware, constitutes the unifying element of the project. Used as a homogeneous material, without interruptions between horizontal and vertical surfaces, the stoneware provides solidity and visual gravity to the architectural ensemble. This material choice allows to redefine the perception of the building, anchoring it to the ground and enhancing the construction precision, a distinctive feature of the most advanced industrial architecture projects.

The facade that interacts with the landscape

The main front stands out for a more abstract language, in which the modular facade gradually dissolves towards the top. The light coloring and the filigree design, inspired by a sky with clouds, create a visual effect of lightness that contrasts with the mass of the base. In this balance between matter and light, the building becomes part of the landscape, establishing a dialogue with the sky and the changing shades of the Casentino.

Architecture as corporate identity

The intervention demonstrates how even productive spaces can express an aesthetic and communicative value. The new image of Proedil and Logica TRE reflects their corporate philosophy: technical rigor, innovation, and attention to the context. A virtuous example of architectural redevelopment that combines functionality and representativeness, contributing to the overall quality of the Tuscan industrial landscape.

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Storm Studio Architecture

Via Calamandrei 5, 52100 Arezzo (ITALY)