Example of design
Example of design


Design is an important concept that affects all aspects of life, from the physical environment around us to the digital interfaces we interact with.

Design is a process of identifying problems, creating solutions, and evaluating them. This process may involve researching user needs and preferences, prototyping the solution, and testing it with potential users. The goal of design is often to create something that is both usable and aesthetically pleasing; it must be intuitive to use and yet fit within a company's brand identity or style guide.

There are different types of designs, all with different purposes. Industrial design is about creating products such as cars or furniture; graphic design includes logos, illustrations and web pages; UX/UI design focuses on how people interact with digital products; interior design deals with spaces such as homes or offices; fashion design create clothes or accessories. Each of these specializations has its own set of techniques and approaches used to create effective designs that meet clients' needs.

Designers must have a deep understanding of not only aesthetics, but also technical principles ranging from typography to physics-based simulation software. They should have knowledge of color theory, layout principles for print, software engineering paradigms for digital designs, manufacturing processes for physical objects, etc. In addition to this knowledge base, to create successful designs they need to have an eye for detail and a big picture of how a product looks and works.

The best designers understand not only their craft, but also the industry they work in: what are the hottest trends right now? What sets their work apart from the competition? How can they make sure their projects are worthwhile in the long run? Taking all these factors into account, you get high-quality designs that add value both today and tomorrow.

Good design isn't just about making something look good – it's about creating experiences that enable people to solve problems quickly and easily, while accomplishing their goals efficiently. It is about being aware not only of current trends, but also of future possibilities, so that innovation can continue to occur in any field where design is involved, be it online services or physical products, and that ultimately result in better experiences for all who use them.

Collection of colored miniature objects
Totem as a tribute to Italian Design. Works that sum up projects and designers

Most Illustrious was born from the idea of Designer Elena Salmistraro, as a tribute and acknowledgement to the masters of Italian design. A collection of totemic objects that sum up the characterizing traits of the designers and the works that have made them famous in the world

Urban cargo bicycle
Cargo bicycle for the city. A new pedaling system to make the bike more responsive

The designer Riccardo Randi addresses the problem of how a means of transportation such as a bicycle can be used as a cargo in cities. By changing the driving position, Kangaroo's concept uses the space between the pedals as a loading area

Graphic art exhibition
Colour processing and visual language. Emotional impact of chromatic iterations

Through the use of minimal, essential and synthetic forms, Alberonero reduces the elements of his visual language to geometric compositions, proposing a specific reinterpretation of space also through the use of colour, thus defining a new aesthetic

polycarbonate seating collection Bouncy Layers
Seats made from polycarbonate sheets. A collection of soft and geometric shapes

Studio nendo designs Bouncy Layers, a collection of chairs and furniture, where the concept of upholstery is reworked through the use of polycarbonate sheets, which due to the skillful use of lamination and folding its softness can be modified

Exhibitors in pastel color
Objects to be exhibited. A collection of Displays inspired by the podiums of Costantino Brancusi

A dichotomy between the content and the container, between exhibition and presentation, the object that acts as an exhibitor is also a unique object. Thus the Moncada Rangel studio reinterprets this concept in a contemporary style, moving away from the usual schemes

Carbon bicycle with aerodynamic shapes
Art, movement and aesthetics. A bicycle that defies conventional design with a retro style

Ecce-Cycles has used the hand of its designer Pierre Lallemand to create a new concept of velocipede, revisiting the Streamlining design of the 20s and 30s where an object for everyday use becomes a piece of enigmatic design

In the stand, sleeping area and living area separated by color
A stand for the Furniture Show. Contrasting pastel colours highlight the basic geometries

The Hayon Studio has designed the stand for Wittmann at the Milan Furniture Show, where the spaces are separated from the colour and are never closed thanks to the skillful play of vertical screens that never become full walls: the colour is the protagonist and art

bookstore and work of art
Homage to antiquity. Plaster reproduction of the Venus of Arles between hidden games

The Chilean artist, Sebastian Errazuriz, with this work creates a provocation on the debate of art by transforming a statue of inestimable value into a functional design, overcoming the boundaries of classification and deliberately descending into the banal

Mobile touch application
Mobile application for the digital identity. A control on the information to be disclosed

Bridge is an Application, created by Designer Reto Togni, that archives, verifies and protects the identification. By using it, people can enter data into a system that works as an identification agency

Miniature of the Pompidou Center
Souvenirs for the Pompidou Centre. Art, Architecture and Marketing combine in order to knowledge about beauty

Although many people queue up in Paris to visit the vast collections of contemporary art, the majority of foreign tourists do not know what the Pompidou Centre is. Hence the idea of creating a Souvenir that represents it in scale, in order to educate the public

Interior of the structure made with pipes
Temporary structures at the National Building Museum. Paper tubes and reflective colours

In the summer of 2017, Studio Gang designs one of the imaginative series of temporary structures that were part of the Summer Block Party event, a series of installations that saw the participation of various studies

Olivetti headquarters in Ivrea staircase
Olivetti and Architecture. A cultural and social history through photography

Olivetti's universe is revisited through the images of his architecture, designed by the Architect Photographer Gianluca Giordano who with his work goes beyond representation and is the first photographer to apply for a Compasso d'oro (Golden Compass)

jewels as works of art
Jewelry like artworks. Timeless expression of femininity with geometric lines

The Florentine designer, Angela Caputi, gives life to her creations which originated from an ancient passion for fashion and the desire to communicate with women, inspired by American cinema dating back to the first half of the 20th century

sweets with 3d models
Desserts which look like miniature architectures. A mix of geometric shapes, colours and 3D moulds

Cake Designer Dinara Kasko designs silicone shaped cakes, by using 3D printing technology, creating "quick-consumption" design objects, while making the act of eating look like an artistic performance

The bicycle with the wooden frame
Bicycle which looks like a sandwich. Stratified plywood frames for a home-made velocipede

"The Sandwichbike" was conceived by Basten Leijh, designer of Sandwichbikes, who is inspired by the concept of flat packaging and self-assembly at home, creating a unique and innovative product in spite of the classicity of the object

Colored aluminum leather
Aluminium leather suspended in the lobby of a Cruise Ship. Extraordinary lightness

Marc Fornes / Theverymany creates a work that combines art and architecture, exploiting the lightness of aluminium, which is suspended between the 16 bridges of the ship. An interplay of fluorescent colours that intersect to detach the viewer from their daily lives

Mouse with lamp
Invasion of mice and monkeys with Lighting. Lights that turn your home into a fairytale world

Seletti, the leading pop brand in Italian design continues to experiment with new technologies and through partnerships with designers. Marcantonio designs the Mouse Lamp and Monkey Lamp series which are naturally inspired by combining dreams and reality

Pictograms and illustrations
Pictograms and illustrations. A view of life through signs and interpretation

Viktor Hertz always impresses with his ironic and pungent graphics, by sending us "visual" signals that are meant to be interpreted, letting us reflect on the contemporary world full of signs and symbols

Electric tricycle
Creative Recycling and Design. A new form of mobility for the electric tricycle MOVI

The future for Bel & Bel is a balance between cutting-edge technology and renewable energy: it can give rise to a new form of mobility, while respecting the environment, for this reason they apply the principles of the three "Rs": Reduction, Reuse, Recycling

Photography and architecture photos from the bottom up
Photography and Architecture. Details and glimpses to be seen upwards, between lights and shadows through the camera

Details that we see every day, captured by the camera of French artist Maxime Loriel, who describes how architecture can make our spaces beautiful if we know how to view it

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