1960s revival for Reve Store design: fashion store dressed in wood, gold and pastel colors - DesignOnWeb
The Reve Store, a new multi-brand fashion store in the province of Salerno, was characterized by an open, seemingly endless space that required a "graphic" design capable of highlighting the various areas of the store
The young Dudesign studio in charge of the Reve Store fit-out stands out thanks to its contrasting but always controlled chromatic research, inspired by Pompeian frescoes from the Roman era that influenced its classical training
This study of color, born out of a desire to create order in open spaces, is also a modern-day reinterpretation of 1960s design, underscored by chrome-plated gold inserts and displays for the garments on sale. Added to these characterizing elements is another contrasting graphic play: the horizontal and vertical planes in warm colors, bordered in walnut wood that give the right compositional rigor to the space
The space is designed to have maximum flexibility, in fact all the horizontal shelves can be moved as desired and modify the display of garments. The only elements that interrupt the overall view are two pillars, but their total mirror covering doubles the space by creating an optical illusion of continuity, making this interruption almost imperceptible.
An exclusive space for high fashion garments has been created inside the Reve Store. It stands out from the other display areas thanks to the full-height boiserie and chrome-plated gold display structure which gives brightness and embellishes the entire environment. This interplay of shapes and materials creates a minimal silhouette inspired by the lightness of the limbs of flamingos that are shown in their delicate elegance in the wallpaper laid on the wall behind the cash register. The latter area is identified by a monolith in gray tones and marked in gold that contrasts the wall with wallpaper in various shades
In the display cases, the graphic play is totally vertical made of walnut strips with a chrome-plated gold bar. This design play allows the structure to perform a triple function: that of partition between interior and exterior, that of a coat rack, and that of the window display
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