Cactus

Physical and digital spaces are converging. More and more, rooms will be able to react to us and digital experiences will happen at architectural scale. We founded Cactus because we are excited about that convergence. Part architecture studio, part software engineering firm, part innovation consultancy, Cactus is a first-of-its-kind hybrid. We design and build new experiences, products and services. We take pride in our ability to work with visionary clients in uncharted territories. And unlike a typical agency or consultancy, our work process extends from pre-concept strategy, through design, production and all the way to successful launch in the real world

Cactus' work units usually include user experience design, software development, hardware development, brand strategy, architectural design, furniture and object design, business design, video and animation. Our projects are purposefully divided into three equal categories: client collaborations, ownership positions in startups we believe in, and in-house projects we take on because we think we have a chance to change the world. Collaboration, iteration and calculated risk are the cornerstones of our practice